Tips and advice for mastering the YouTube platform so your videos perform to their maximum potential.
Putting out great content is only going to get you so far. Great discoverable content brings people to you. But, you really must have the "Know, Like and Trust" factor if you want to keep them around. Today,
Most people think that YouTube's job is to get more views for their videos. But it's actually the opposite. YouTube is trying to get the right video in front of the right people. -People who want to watch
Selling a business on YouTube doesn’t always seem possible. But it can be! I just did it and today I want to share what I learned about how to craft a business that could be sellable one day
We are CONSTANTLY talking about using story to engage viewers, get more watch time, build trust, gain subscribers, and just make better videos. But, the main push back we get is from educators. If I'm making an educational
The title says it all! VidIQ has acquired Video Creators and I am thrilled! Here’s what this means for you and what's in the future of Video Creators, but first, storytime. Backstory When I started my very first
If you've been around here longer than about 5 seconds, you've heard us say that YouTube doesn’t rank videos because of keywords. Cramming the right words into the right places will never convince YouTube that your video is
It is a common theory that if you have one video flop, your next video is naturally going to be pushed out to less people. Have you heard this? Is this true?? Does the performance of one video
If you’re growing a business on YouTube, it can be very important for you to find a way to get your YouTube audience to check out your website. Or sometimes the opposite is true: You already have a
If a random guy tells you that you'll probably quit YouTube in 5 years, you probably wouldn't believe it. But what if a YouTube employee tells you? You'd probably listen to what he has to say. It turns
When I talked with Australia’s top creator and asked her what her top advice would be as a creator and she said, "Don't grow your business on YouTube." (What? Why not? What happens if you do? Well, that’s
