YouTube added a new tool that promotes your channel whenever you comment on a video and interact around the site. They’re called “Hover Cards” and show some basic info about your channel, including your header image, a subscribe button, how many subscribers you have, a link to your G+ profile, and a snippet from your channel’s “About” page. As YouTubers and video creators, we should craft the content in these hover cards to entice click-throughs whenever someone sees it. Use this space very intentionally.

We also take a look at Big Frame’s new Viewfinder platform that helps their partners be rewarded for promoting other channels in the Big Frame family; and how smaller musicians on YouTube can submit their music to Content ID to monetize other YouTube videos that use their music.

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