The #YouTubeIsOverParty hashtag has been trending due to YouTube's demonetization of videos that are apparently not advertiser safe. I feel like a lot of other people expressed similar thoughts as mine, so I didn't jump in right away, but enough of you are still asking about my perspective, so here's a brief overview of what I think, including a few thoughts I don't feel are being mentioned as much.
Creating, launching, and selling products you create to your YouTube audience is usually a much better way to both serve your viewers and make more money that you can typically earn with Adsense.
If you're a YouTube creator who's making a full-time income from the value you deliver to your viewers, you're among a growing number of people who are moving into that category. It is growing every day, not just in YouTube world, but on the Internet in general. There's bloggers, podcasters, Instagram stars, vine stars, and more.
In this podcast we discuss the business side of YouTube: What it takes to actually build a channel that's financially sustainable.
A lot of YouTubers make money from brand deals and video sponsorships. In this episode we discuss how much to charge and ideas for integrations.
It's unfortunately common for YouTubers to complain about how brands don't understand creators, but brands have spent millions of dollars here and worked with a lot of creators by now. Is that sentiment still true, and if it is, what impact does that attitude have on the relationship between brands and creators overall? We'll discuss all that in a live stream here!
Anyone who's a creator on YouTube wants to know the answer to this question: How do I grow my audience on YouTube? It makes sense because no one wants to invest countless hours into creating videos and feel like they're not actually reaching people. We want people to see our videos. We want them to change lives, influence people, and even financially support us. As a certified YouTube consultant and a YouTuber myself, this is a question I wrestle with a lot, both on my own channels and my client's channels. However, after being active in the space for the past seven years and being a part of many successful channels, I've learned that the answer to that question isn't based solely on implementing a bunch of YouTube tips and best practices. That helps, of course, but YouTube growth often comes from strategically wrestling through a series of other questions first.
Top YouTubers earn money from several sources outside of Adsense, including merchandise sales, brand deals, live events, and more. Let's run through those 6 basic revenue streams and discuss how you can implement them on your own YouTube channel to earn more money so you can continue to grow your team and reach more people with your message.
Here's a lot of great advice for preparing a media deck for your YouTube channel. Basic elements include sharing the channel's story and mission, demographics, social reach, and engagement, but there's many other things to consider, as well.
You can make money on YouTube through Adsense, but you can make a lot more money and go full-time on your YouTube channel much more quickly by wrapping a business model around your subscribers and the audience you're developing. One of the best tools that helped me do this was the Business Model Canvas. I'll introduce you to the Business Model Canvas and how you can use it to make a lot more money from your YouTube channel than you probably do with Adsense.
