I've been to many YouTube conferences and conventions, but they're not all created equal nor do they all provide similar value for creators. Here's my review of the 9 I've been to recently and some
Channel trailers are your opportunity to pitch your channel to a non-subscribed viewer. Traditionally creators put a video there that pitches their channel, which works very well for a lot of people. However, Evan decided to put a
My team and I have been evaluating how different backgrounds in my videos impact audience retention and watch time on my videos. We've found a similar theme among those videos and am investing into an idea that we
TV is now YouTube's fastest growing market. Mobile is still growing, but more and more people are watching YouTube on their smart TVs. It's interesting to see people moving away from broadcast TV and streaming YouTube
In his journey to 1 million subscribers, Evan Carmichael found that using his channel's branding feature allowed him to add another subscribe button to his videos, which led to a bump in subscribers. You should test this and
YouTube made an update about what ads are available to what creators and the result is that creators in the Partner Program can now earn more money with non-skippable ads. Plus, YouTube is rolling out some
In your journey to growing your YouTube channel to 1 million subscribers, an email list can be a valuable tool in helping you stay in front of your audience. YouTube subscriptions are great and helpful, but having your
To go to 1 million subscribers, it's important to engage with the audience you already have. When Evan was growing his channel to 1 million subscribers, he knew engagement would be a component of that growth strategy, so
A group of creators just finished 8 weeks of Video Labs Online! Together they'll share some of their best YouTube tips, ideas, and advice for how to grow your audience, reach more people, and have the
If you want a process for building a sustainable YouTube career, Ben Grubbs is here to tell us how to make money on YouTube and make our creativity last. Previously, Ben was the Global Head of
