Updates on what’s changing in the online video industry and what it means for those of us who are video creators.

This Channel Trailer Tweak Helped Evan Get 1 Million Subs

Channel trailers are your opportunity to pitch your channel to a non-subscribed viewer. Traditionally creators put a video there that pitches their channel, which works very well for a lot of people. However, Evan decided to put a

How To Add a Bonus Subscribe Button to your Videos

In his journey to 1 million subscribers, Evan Carmichael found that using his channel's branding feature allowed him to add another subscribe button to his videos, which led to a bump in subscribers. You should test this and

YouTube Employee Dispels Tag Myth

A common myth among YouTube creators is that it's a good idea to copy tags from other videos that you want to be related next to as a suggested video. A product manager of search and discovery on