How I express gratitude for my YouTube community this season [Ep. #95]
This holiday season we all have a lot to be thankful for. In this episode I share a bit about what I'm thankful for, but also how I express that gratitude back to my
How To Do A/B Testing in YouTube Analytics
The best way to strategically evaluate your YouTube content strategy is to setup some A/B tests in your YouTube analytics so you can see how one series of content is performing next to another series of content. For
My Top 10 Tips for Working with a Hired Video Editor [Ep. #94]
I have two video editors on my team who edit all my videos for me. It's amazing to have them as part of the team that supports this community now, but they weren't always
Nooo!! YouTube DEMONETIZED!! Your Qs with As
Thanks to advertisers wanting more control over what videos their ads are displayed against, YouTube is cracking down on videos that are "not suitable for all advertisers." Many videos are being demonetized or seeing limited ads, thus decreasing
How we define, measure, and create success on YouTube [Ep. #93]
How we define success on YouTube will determine a lot about if we actually become "successful" on YouTube. Most creators don't take the time to really determine what they want, what their goals are,
Lessons I’m learning about storytelling and engagement
Optimizing videos for YouTube doesn't only mean optimizing the metadata, but it also means optimizing the actual content itself. Titles, tags, descriptions, and thumbnails are all very important, but that info is what gets someone to click. The
How To Dominate Suggested Videos for Millions of Views
One of the most powerful traffic sources on YouTube are suggested videos. It drives millions of YouTube views every day to many channels. When YouTube starts suggesting your video to more and more people, you'll get more and
AHHH!! Take risks with your YouTube community!
Sign up to be the first to get information about next year's Video Labs LIVE event This is a personal vlog of my thoughts, fears, and concerns for launching my very first YouTube training event here in Cincinnati.
How we should make money despite YouTube’s demonetization issues [Ep. #92]
Yes, YouTube has had a lot of issues with demonetizing videos for not being "appropriate for all advertisers," but that doesn't mean we should throw our hands up and quit. A lot of how
The Best Time to Post on YouTube
There's a few things to look at in your YouTube analytics that will reveal when it's the best time to post your new YouTube videos. You can take their geography into consideration as well as the normal daily